Kimberly Steinmetz
Let's make you sound like you, shall we?
New to Contra
Kimberly is ready for their next project!
A bylined article making the case for something most marketing teams resist: leaning into negativity strategically. Drawing on the StoryBrand framework and real brand examples, this piece argues that acknowledging your audience's genuine frustrations builds more trust and engagement than relentlessly positive messaging, and shows how to do it without alienating anyone.
1
17
This piece was part of a content strategy that delivered measurable results across the board: 43% growth in both revenue and pageviews, and a significant improvement in average time spent on page month-over-month. Of all the blogs in Twinings' content program, this one generated the highest organic pageviews.
1
2
34
An editorial style guide written to support the launch of Schlage's matte black finish, at the time a major trend in interior design. Rather than a traditional product sheet, this piece was written as lifestyle content: grounded in design history, informed by interviews with Schlage's industrial design team and outside design experts, and structured to help homeowners at every confidence level find their way into the trend. Designed to merge content marketing and brand storytelling to build category authority.
1
32
A reference document covering Schlage's complete hardware line including finishes, knobs, levers, trim, and handlesets. Each entry includes original marketing copy, style and design language, architectural inspiration, aspirational pairings, and coordinating elements, giving sales teams, retail partners, and internal writers everything they needed to talk about Schlage products with accuracy, consistency, and genuine style authority. The Lexicon was built from immersion interviews with Schlage's Industrial Design and Product ID teams and served as the definitive reference document for anyone communicating about the brand's product line.
1
35