Khaoula Zaroui
Branding & visual design for small and growing brands
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This menu design was created for Maria Seafood Restaurant, built around an elegant ivory and black color palette to evoke a refined and premium gastronomic experience.
The emblematic mermaid, positioned within the logo typography and echoed in the cover pattern, reinforces the restaurant’s strong connection to the sea while maintaining a sophisticated visual presence.
Subtle underwater-inspired illustrations integrated into the background create a cohesive marine atmosphere and visually invite guests into the restaurant’s culinary world.
The overall design balances luxury, clarity, and thematic storytelling, aligning the visual identity with a high-end seafood dining experience.
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Branding and UI/UX case study for a seafood restaurant.
This project explores visual identity, typography, color system, menu design, and responsive web interface.
The work includes logo design, emblem creation, printed menu, desktop and mobile UI mockups, and brand guidelines.
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Conception de deux labels (frontal et latéral) pour un produit d’huile d’olive.
Palette inspirée de la nature : jaune vert, vert d’olive, associée à un gris sombre pour structurer l’ensemble.
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Travail UX en cours — structuration et parcours utilisateur
Le visuel viendra après, la logique d’abord.
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Nexus Rails Logistics — Branding Case Study
From a real logistics communication request, I developed a complete branding proposal for a rail freight company.
This project showcases my approach to B2B branding, strategic positioning, and scalable visual identity design for international logistics.
📄 Full case study available
🎨 Branding & visual guidelines
Full project :
https://www.linkedin.com/feed/update/urn:li:ugcPost:7417643314453233664/
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I’ve just completed a visual identity guideline for a premium sneakers brand.
This project focuses on strategy, consistency, and real-world usage — not just a logo.
Brand positioning, logo system, colors, typography, rules, and applications are all defined.
Full case study available.
#branding #visualidentity #graphicdesign #brandguidelines
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Grami Malsouka is a small culinary business specializing in the production of malsouka (brik pastry), a traditional product from Tunisian cuisine.
The project focused on designing a clear and recognizable logo intended for packaging and product cards, reflecting authenticity, craftsmanship, and local heritage.
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