Yesterday I was at a workshop about using AI tools to start building product ideas without a technical background, and what stayed with me was, on one side how fast people can move from an idea to something tangible (and in some cases even usable) but on the other side, how much...
I was really excited with Figma Make before they added the credit system, I was able to create a prototype, using my design system and validate with users. But when they implemented the credits it has been really easy for me to run out of credits in short time. So now I've been...
A client came to me after losing her landscaping website due to a fallout with her previous agency. She needed something back online fast, so before committing to one direction we explored different design directions. I love this part of the projects because it gets the...
A client I'm working with has been obsessed with "seamless" and "frictionless" to the point of wanting to remove basic actions, convinced it will make users' journeys easier and faster.
But there's a difference between removing friction and removing what users already expect to...
A couple of weeks ago we got a call from a referral.
It was a landscaping business, 20 years running, great reputation, 17 five-star reviews, and no website. Someone had been managing it for this client and it just disappeared. Not theirs to recover.