Kennedy Ani

Pretty designs aren't enough! When it comes to designing, there's more to it than just fancy designs; it's about designing a website that pushes for a business goal. Here, I designed the hero section of a real estate website that had issues with conversion.

Today was about designing the trust-building section of the page. Usually, it comes right after the hero section. Here's the before design and after. The goal of the improvements was to let the visitors know how long the agency has been in business, the products and services the agency offers, and who recognizes them.

I have been wondering how to make a hero section more convertible—a design that increases a website's conversion rate. I had a little bit of time, so I went ahead and transformed my old hero section into one that converts better for visitors. Here's the before and after. Which...

I was granted the opportunity to fix design of this finance app.