When ClearPath Retirement Planning changed their name and domain, they lost 4+ years of email reputation overnight. The result?
🚫 Gmail flagged them as suspicious
📉 14% of emails landed in spam
📠Cold contacts hadn’t heard from them in 6–9 months
They came to me for a Fix-It.
Over 3 weeks, I:
✔ Set up SPF, DKIM, and DMARC (so Gmail knew they were legit)
✔ Created a warmup plan using small, segmented sends
✔ Rewrote messaging that made people reply, click, and re-engage
📬 Re-engagement open rates hit 69%
🎯 Spam rate dropped to 0%
Want to see exactly how we did it (with real numbers + timing breakdown)?
→ Read the case study here (https://www.kathyfarah.com/post/new-domain-email-deliverability-rebrand-case-study)
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