When ClearPath Retirement Planning changed their name and domain, they lost 4+ years of email rep...When ClearPath Retirement Planning changed their name and domain, they lost 4+ years of email rep...
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Kathy Farah
• Jan 20
When ClearPath Retirement Planning changed their name and domain, they lost 4+ years of email reputation overnight. The result?
🚫 Gmail flagged them as suspicious 📉 14% of emails landed in spam 📭 Cold contacts hadn’t heard from them in 6–9 months
They came to me for a Fix-It.
Over 3 weeks, I: ✔ Set up SPF, DKIM, and DMARC (so Gmail knew they were legit) ✔ Created a warmup plan using small, segmented sends ✔ Rewrote messaging that made people reply, click, and re-engage
📬 Re-engagement open rates hit 69% 🎯 Spam rate dropped to 0% Want to see exactly how we did it (with real numbers + timing breakdown)? → Read the case study here
Email MarketingCopy StrategyKit
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