Kathy Farah - Email Marketer | ContraWork by Kathy Farah
Kathy Farah

Kathy Farah

Email system fixes from a Kit Technical Strategist

Followed by Karen P, Lary K, and Miguel P

Simpsonville, USA

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Simpsonville, USA

Cover image for When ClearPath Retirement Planning changed their name and do...
When ClearPath Retirement Planning changed their name and domain, they lost 4+ years of email reputation overnight. The result? 🚫 Gmail flagged them as suspicious 📉 14% of emails landed in spam 📭 Cold contacts hadn’t heard from them in 6–9 months They came to me for a Fix-It. Over 3 weeks, I: ✔ Set up SPF, DKIM, and DMARC (so Gmail knew they were legit) ✔ Created a warmup plan using small, segmented sends ✔ Rewrote messaging that made people reply, click, and re-engage 📬 Re-engagement open rates hit 69% 🎯 Spam rate dropped to 0% Want to see exactly how we did it (with real numbers + timing breakdown)? → Read the case study here (https://www.kathyfarah.com/post/new-domain-email-deliverability-rebrand-case-study)
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Cover image for Two Food Brands, One System
Two Food Brands, One System
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Cover image for Simplifying Email System for a 40% Revenue Lift
Simplifying Email System for a 40% Revenue Lift
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Cover image for Behind the Scenes of a Strategic Re-Engagement + Relaunch PlanW
Behind the Scenes of a Strategic Re-Engagement + Relaunch PlanW
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