Kateryna Zahorulko
UX/UI Designer | AI-Integrated Workflows | SaaS & E-comm Pro
SAYLESS — website for an AI automation company
Full Behance case here (https://www.behance.net/gallery/254233465/SAYLESS-Website-for-an-AI-Automation-Company) 💙
Here's the thing about selling AI automation: nobody actually wants "workflow orchestration." People want fewer hours in the week and a smaller bill at the end of the month.
That's what made this one fun. Everyone in this space promises efficiency, and almost nobody shows what that means in money. So I built the whole site around making the value obvious before you even understand how the product works.
A few bits I'm happy with:
The cost calculator sits right on the page. No "contact us for a quote." You pick your own scope and the estimate moves as you go. Everyone in this category hides pricing, so just… showing it says a lot. Nice side effect — the wrong-fit leads filter themselves out before anyone gets on a call.
Before/after charts do the talking. Your current process next to the automated one. The gap between the two bars is basically the whole pitch, which means the copy gets to relax a bit.
Savings shown per month, not as a percentage. A percentage is trivia. A monthly number is money you're already spending on nothing.
Deep premium blue with warm, editorial photography. Every AI company reaches for the same cold neon gradients, so I went the other way. It ends up feeling like a premium consultancy rather than a dev tool — closer to whoever's actually approving the budget.
Design & UI/UX by me. Happy to walk anyone through the thinking.
48
90
2.6K
Music streaming platform concept 🎧
Music has always been emotional. The interface around it should be too.
This is a concept for a music streaming platform built around one idea — immersion. Not just in the music, but in the visual experience of discovering and listening to it.
The warm palette of deep reds, burnt oranges, and dark backgrounds wasn't accidental. It creates a mood. It makes you want to stay, scroll, and listen.
What I focused on:
→ A dashboard that surfaces the right content without overwhelming
→ A "now playing" experience that feels cinematic
→ Mobile screens that carry the same visual weight as desktop
→ Typography and hierarchy that guide without interrupting the vibe
This is a concept — but built on real UX logic. Because even imaginary products deserve thoughtful design. 🎧🖤
#MusicApp #UIDesign #ProductDesign #DarkUI #AppDesign #UXDesign #MobileDesign
50
117
3.9K
Sayless | Smart Home & AI Website Design 💻
These are the three pillars I got to work with on the Sayless project, and honestly, it's one of my favorite intersections in design right now.
Designing for the smart home and automation space is a unique challenge. You're translating invisible technology into something people can feel, understand, and trust. The product is complex. The communication has to be simple.
For Sayless, I led the project from research to launch, competitor analysis, user flow mapping, wireframes, and final design. The goal was clear: a website that doesn't just look good, but actually works as a business tool.
This is the kind of project that reminds me why I love what I do. 🖤
sayless.com.ua/en (https://www.sayless.com.ua/en)
#SmartHome #WebDesign #AIAutomation #UXDesign #BusinessAutomation #ProductDesign
20
29
1K
Fluxo | Personal Finance Dashboard 💵
Finance apps are one of the hardest UX challenges in product design.
It's working with stress, numbers, and decisions people actively avoid making. The design has to build trust — creating an app where users feel comfortable enough to hand over their most sensitive numbers.
What I look for in a well-designed money dashboard:
Clarity over completeness — show the 3 numbers that matter, not all 47 Visual hierarchy that guides — your eye should land on the most important data first Emotional tone — dark, clean, premium = I trust this with my money Micro-context — not just €5,210 spent, but -3% vs May tells a story
This Fluxo concept gets a lot right. Cash flow visualization, spending donut, saving goal progress — all scannable in under 5 seconds.
Yes, it's just a concept. But it's built on real interaction logic between a user and a product.
What types of financial products have you worked with? 💰
#FinTech #UXDesign #ProductDesign #UIInspiration #DashboardDesign
18
29
1K