It's been a while since my last post, and I'm excited to share a glimpse of what I've been working on.
I'm currently developing a brand identity for an architecture studio that believes in blending subtle modern minimalism with the timeless elegance of vintage architecture.
I created Veloré to explore one question: how can a skincare brand feel luxurious without becoming overly decorative?
Veloré is a fictional skincare concept built around elegance, softness, and understated luxury. I wanted it to feel premium, but still calm, approachable, and...