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Currently building the identity for my own agency.
Still in progress - exploring the visual direction, refining the system, and figuring out how I want the brand to feel across every touchpoint.
Sharing a little behind-the-scenes as it takes shape.
What makes an agency brand feel memorable to you - the visual identity, the positioning, or the overall experience?
Really appreciate it! 🙌
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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30 voted
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28 voted
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B without questions
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A brand can have a beautiful logo, great colors, and polished packaging, but still struggle to communicate why someone should choose it.
That’s why I’m becoming more intentional about the thinking behind my work.
Before jumping into visuals, I want to understand the product, the audience, the competition, and what makes the brand worth remembering.
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Curious to hear from other designers and founders here: what do you think makes a brand truly memorable?
That gap often starts in the brief, when nobody has named who the brand is the better choice for. Is there a question you ask clients up front that gets them to say it before the sketching starts?