Article Promotion Content
As a writer in a highly saturated organization, it's important to promote your own work. I've created a brand guide for myself and followed it throughout my three years at Her Campus.
Using these story posts, I've noticed a significant increase in readership among my stories. Based on my brand image, my followers quickly recognize when I have published a new article within seconds of viewing my post.
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Her Campus Mizzou Content Creation and Branding
As a writer, content creator, and the former president of the Her Campus chapter at Mizzou, I’ve built a brand rooted in empowering women in media.
Enforcing and following our brand guide, I created these posts to promote our organization across all platforms. I was able to use my knowledge of recent trends and audience engagement to create content that will succeed.
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Tsokolate Content Creation
This was a deliverable I completed for a Social Media and Audience Strategy course during my time at the University of Missouri. We worked with a real-world client to provide real-world results across all social platforms.
Using Meta Ad Suite and Google Analytics, we were able to narrow down a target audience to create further goals with the brand in mind.
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Freelance Entertainment Journalism
Currently showcased here: https://www.hercampus.com/author/kaihli-mitts/
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