Designing a Lower-Pressure Therapy Onboarding Flow
Challenge: Despite strong engagement after launch, therapy bookings remained low because many users felt emotionally unready to immediately speak to a therapist.
Approach: Led user research and designed a low-pressure self-assessment flow that helped users privately explore their emotional state before committing to therapy.
Outcome: Created a softer onboarding experience that improved trust and engagement, with 42 assessment starts, 31 completions, and 29 email conversions during a live pilot.
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Portfolio Website for a Brand Designer
Challenge: A brand designer needed a portfolio website that felt deeply aligned with his personality, values, and creative direction, minimal, black & white, and intentionally expressive without feeling over-designed.
Approach: Designed a stripped-back digital experience focused on contrast, typography, and spacing to reflect his creative philosophy while ensuring the work remained the central focus.
Outcome: Delivered a portfolio that the client felt accurately represented his identity and creative vision, aligning closely with how he wanted to be perceived by clients and employers.