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Juliana Balasini
Performance Marketing & Growth Consultant
New to Contra
Juliana is ready for their next project!
B2B Growth Strategy for SMBs in Mexico
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International Google Ads Campaign Strategy
Built high-intent Google Ads Search campaigns for businesses in Spain, the United States, and Australia. The projects covered keyword research, campaign architecture, ad copywriting, geographic targeting, and bulk implementation.
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Scaling Paid Media Across Latin America
Managed paid acquisition across six Latin American markets, overseeing monthly advertising budgets of up to $700K. The work included campaign planning, budget optimization, creative testing, and performance analysis.
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Value-Based Campaign Optimization
Implemented a value-based optimization strategy for paid acquisition campaigns in Mexico. By improving bidding signals and aligning media investment with customer value, the project increased ROAS by 10%.
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