Nicki J

My role: Full-Service Instagram Manager & Content Strategist.

Managed full Instagram strategy: shot, edited, planned, and scheduled content; sourced models; wrote captions defining brand voice; drove analytics to grow engagement; secured account verification; collaborated with...

I love blending nostalgia with a modern twist and making every detail feel just right. I recreated a 1988 catalog cover over 30 years later. I got on a boat, coordinated the shot, found and directed the models, and brought the vision to life.

Attn Sports fans! Former Philadelphia Eagles player Jason Kelce has this on his page. Another sold-out item with the help of the star, of course. I filmed and edited this video to get people excited about Kelce’s Underdog brand, focusing on storytelling and visuals that grab attention.

This is one of my favorite videos! My goal was to tell a story and make the brand shine and it worked. 44k views later, reach went up 35%, saves jumped 50%, and the jacket sold out in a week.