Nicki J
Where creativity meets strategy — and results follow.
I love blending nostalgia with a modern twist and making every detail feel just right. I recreated a 1988 catalog cover over 30 years later. I got on a boat, coordinated the shot, found and directed the models, and brought the vision to life.
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My role: Full-Service Instagram Manager & Content Strategist.
Managed full Instagram strategy: shot, edited, planned, and scheduled content; sourced models; wrote captions defining brand voice; drove analytics to grow engagement; secured account verification; collaborated with Jason Kelce; focused on brand recognition and audience growth, delivering a complete content overhaul that boosted visibility and credibility.
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Attn Sports fans! Former Philadelphia Eagles player Jason Kelce has this on his page. Another sold-out item with the help of the star, of course. I filmed and edited this video to get people excited about Kelce’s Underdog brand, focusing on storytelling and visuals that grab attention.
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This is one of my favorite videos! My goal was to tell a story and make the brand shine and it worked. 44k views later, reach went up 35%, saves jumped 50%, and the jacket sold out in a week.
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