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Joëlle CHOW
AI Visual Creator | Books, Videos & Creative Design
New to Contra
Joëlle is ready for their next project!
The Human Strikes Back (Official Theme Song)
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I’ve been exploring how AI can support character-driven storytelling — not just generate visuals.
For this animated project, I developed a story around three Chinese domestic cats, combining character design, cinematic visual direction, animation, editing, original music, and multilingual subtitles into one creative workflow.
The biggest challenge was consistency: keeping each character recognizable while maintaining the same visual world, personality, and storytelling rhythm across scenes.
AI accelerated parts of the production process, but the storytelling decisions — pacing, humor, shot selection, music, and emotional beats — still needed deliberate creative direction.
I’m continuing to refine this workflow for short films, branded storytelling, and social content.
Curious how other creatives are balancing AI generation with human creative direction.
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Chinese Domestic Cats — AI Animation & Character Storytelling
Chinese Domestic Cats is an original AI-assisted animated short built around three distinctive cat characters, combining character-driven storytelling, humor, and cinematic visual direction.
I developed the project from concept to final video, including story development, character direction, AI-assisted visual production, scene design, editing, pacing, subtitles, and music direction.
The goal was not simply to create an animated video, but to build recognizable characters and turn them into a repeatable storytelling format that can grow across short-form content and longer episodes.
This production approach can also be adapted for original IP, branded characters, social campaigns, educational storytelling, and recurring animated content series.
Creative Direction · AI Animation · Character Storytelling · Video Editing · Short-Form Content · IP Development
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Beauty × Quiet Luxury — Short-Form Concept Reel
A short-form visual concept exploring the intersection of beauty, wellness, healthy aging, and quiet luxury.
I developed the creative direction, visual storytelling, AI-assisted imagery, editing, pacing, typography, and music direction to create a refined, premium social-first aesthetic.
The concept is designed to turn a simple idea — how we think about aging — into an elegant, emotionally engaging piece of short-form content for beauty, wellness, and lifestyle brands.
Creative Direction · AI Visuals · Storytelling · Video Editing · Short-Form Content
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