I’ve been exploring how AI by Joëlle CHOWI’ve been exploring how AI by Joëlle CHOW

I’ve been exploring how AI

Joëlle CHOW

Joëlle CHOW

I’ve been exploring how AI can support character-driven storytelling — not just generate visuals.
For this animated project, I developed a story around three Chinese domestic cats, combining character design, cinematic visual direction, animation, editing, original music, and multilingual subtitles into one creative workflow.
The biggest challenge was consistency: keeping each character recognizable while maintaining the same visual world, personality, and storytelling rhythm across scenes.
AI accelerated parts of the production process, but the storytelling decisions — pacing, humor, shot selection, music, and emotional beats — still needed deliberate creative direction.
I’m continuing to refine this workflow for short films, branded storytelling, and social content.
Curious how other creatives are balancing AI generation with human creative direction.
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Posted Aug 10, 2026

I’ve been exploring how AI can support character-driven storytelling — not just generate visuals. For this animated project, I developed a story around three...