Joaquín Pinochet
Partner & Brand Strategist at fagerström®
New to Contra
Joaquín is ready for their next project!
The Noun "Churros"?
Lately, there’s an all-too-familiar pattern in the branding projects of many agencies. The recipe seems set in stone: a wordmark in a minimalist, utterly soulless typeface, or its trendy alternative—a more classic serif that looks overly friendly and "quirky"....
