Jennifer Jimenez Romero's Work | ContraWork by Jennifer Jimenez Romero
Jennifer Jimenez Romero

Jennifer Jimenez Romero

AI-Assisted App & Workflow Designer for Small Businesses

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Jennifer is ready for their next project!

Cover image for No context, no useful AI
No context, no useful AI solution. We’ve heard a lot of promises about AI over the last few years. Build a business overnight. Make millions. Automate everything. Let AI solve the problem. But time is showing something different. AI can help us work faster and do things many of us never imagined doing ourselves — build app prototypes, research ideas, organize information, answer emails, create workflows, or even plan a vacation. But it still needs context. What are we actually trying to solve? Who is the user? What does that person need? What are the constraints? What information is missing? And we still have to be willing to read, learn, question the output, and make decisions. That’s something I’m noticing more and more while building with AI-assisted tools. A good prompt helps. Understanding the problem helps much more. AI can accelerate the solution. Context gives it direction.
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Cover image for Fashion Retail Strategy - Customer
Fashion Retail Strategy - Customer Journey & Content Planning Developed a research-led marketing strategy for a fashion retail concept focused on customer trust, audience needs, content planning, community building, and the customer journey. The project explored how website content, social media, email, SEO foundations, and relationship-focused communication could support customers at different stages of the buying process. My contribution centered on research, customer journey mapping, content strategy, brand communication, and funnel planning. Any KPIs included in the project are proposed measurements rather than completed campaign results.
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Cover image for Developed a hospitality website and
Developed a hospitality website and positioning concept for a family-owned beachfront property in Santorini. The project focused on website structure, customer journey, brand messaging, guest information, content strategy, user experience, and local SEO foundations. My contribution centered on hospitality marketing, UX thinking, website organization, and creating a calm, trustworthy customer-facing experience.
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Cover image for KMCB Cleaning Services - Operations
KMCB Cleaning Services - Operations & CRM Organization
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