Fashion Retail Strategy - Customer Journey & Content Planning Developed a research-led marketing ...Fashion Retail Strategy - Customer Journey & Content Planning Developed a research-led marketing ...
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
Jennifer's avatar
Jennifer Jimenez Romero
• Aug 3
Fashion Retail Strategy - Customer Journey & Content Planning
Developed a research-led marketing strategy for a fashion retail concept focused on customer trust, audience needs, content planning, community building, and the customer journey.
The project explored how website content, social media, email, SEO foundations, and relationship-focused communication could support customers at different stages of the buying process.
My contribution centered on research, customer journey mapping, content strategy, brand communication, and funnel planning. Any KPIs included in the project are proposed measurements rather than completed campaign results.
Brand StrategyFunnel BuildingMarket ResearchAnswerThePublicExcel VBANotion
Post image
Back to feed
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started