Jennifer Anderson
Senior Designer | Brand, editorial & strategic IA
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Jennifer is ready for their next project!
A graduate design study completed at Carnegie Mellon University exploring editorial pacing and structural hierarchy. Featuring the artwork and text of Sarah Midda, this project demonstrates the ability to build elegant, complex grid systems that organize dense visual information and intuitively guide the reader's eye, letting the core narrative shine. (Illustrations and text © Sarah Midda).
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A structural redesign of a dense, 1,500-page federal manual. Executed alongside the Carnegie Mellon University Graduate Design Team, this project focused on applying strict information architecture and editorial grid systems to transform complex regulatory data into an accessible, scannable, and human-centered reading experience.
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An applied study in temporal design and typographic voice. By mapping complex audio pacing to motion graphics, this project demonstrates how kinetic typography functions as a strategic storytelling tool to guide user attention, convey tone, and bring static messaging to life.
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A communication planning initiative translating a complex, high-stakes logistical move for a non-profit into clear, actionable visual frameworks. This work demonstrates the ability to untangle operational workflows and design accessible visual systems that align stakeholders and drive immediate action.
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