pro
Jeff Sugarman
Turning Consumer Brands into Category Leaders
- $10k+
- Earned
- 4x
- Hired
- 5.00
- Rating
- 65
- Followers
I use it less for design, and a lot more for the up-front research. I've found it to be a very helpful tool when I'm onboarding a new client: summarize marketing decks, process customer reviews, analyze competitors, etc. Work that took me days can now be done in hours, allowing...
Completing a project for New Energy Equity, a solar energy producer, pushed me past this sunny milestone.
Consumer packaging is about to get a second code — a QR code. Most brands will treat that as a compliance headache. I think it's the most interesting thing to happen to a package in years.
Here's why. A barcode rings up the sale and then goes quiet. A QR code is a door. A shopper...
"Your packaging might be invisible. Not bad. Not ugly. Just... forgettable."
It's one of the more uncomfortable conversations to have with a client — when the work looks fine but strategically misses the mark. When it fits the category so well it disappears into it.
The shelf is a...
