I worked with a client to design and manage a full outbound system using Smartlead, taking ownership from setup to optimization.
First, I built a solid sending foundation, connecting multiple inboxes, configuring authentication (SPF, DKIM, DMARC), setting up tracking domains, and...
I structured the entire backend, setting up domains and inboxes, configuring SPF/DKIM/DMARC, activating warmup, and implementing inbox rotation to keep sending reputation stable. The goal was to create a scalable system that wouldn’t burn domains.
I built the sending infrastructure (multiple inboxes, SPF/DKIM/DMARC, tracking domains, inbox rotation, and warmup) to ensure strong deliverability and long-term domain health.
I cleaned and segmented the lead list, structured personalized sequences, and wrote conversational,...