Javier Aranda Serralbo
Lifecycle & GTM growth lead
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Designed onboarding and activation messaging to help new users reach product value faster.
Scope of work
Definition of activation events
Onboarding lifecycle messaging
Behavior-based email triggers
Experimentation with onboarding sequences
Impact
Improved onboarding engagement
Faster time to value
Higher early product usage
0
11
Developed lifecycle messaging focused on improving retention and re-engaging inactive users.
Scope of work
Churn analysis
User segmentation
Retention campaign design
Reactivation messaging
Impact
Improved engagement among inactive users
Better feature discovery
Higher long-term retention
0
14
Designed and launched a CRM system for a RevGen team to manage leads, deals and forecasting.
Capabilities implemented
Lead pipeline with Kanban workflow
Automated lead assignment
Direct contact with leads through integrated tools
Lead engagement tracking
Revenue forecasting dashboards
Impact
Clear pipeline visibility
Faster lead follow-up
Better deal tracking and forecasting
0
17
Designed and implemented a lifecycle communication system for a SaaS product scaling from 70k to more than 350k monthly active users.
The project focused on structuring how users move from signup to activation, engagement and long-term retention.
- Customer lifecycle mapping
- User segmentation
- Lifecycle messaging strategy
- Automation design
- Lifecycle performance analysis
0
24