Designed and implemented a lifecycle communication system for a SaaS product scaling from 70k to more than 350k monthly active users.
The project focused on structuring how users move from signup to activation, engagement and long-term retention.
- Customer lifecycle mapping
- User segmentation
- Lifecycle messaging strategy
- Automation design
- Lifecycle performance analysis
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Designed and implemented a lifecycle communication system for a SaaS product scaling from 70k to more than 350k monthly active users. The project focused on ...
