Chapter 10 of WHY DON'T YOU ASK QUESTIONS: Ask Instead of Assume. My mom feels a weird vibe, asks one question, and the whole story dissolves — it was never true. Most of the stories we create are heavier than reality.
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Part of the opening to my book, WHY DON'T YOU ASK QUESTIONS. One night, my girlfriend asked me why I never ask questions — and I couldn't stop thinking about it. Finishing December 2026. Underneath it: 200,000+ journal words since 2021.
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A spec newsletter issue, written in a founder's voice. Your happiest customers are lying to you politely — the one who quit taught us more than the one who sent a holiday card. Exit calls, minute fifteen, and the real reason people leave.
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A founder's seed-round post, before and after. Before: the announcement every founder writes. After: the same news as a story — the customer who quit, the six weeks fixing one thing, the two firms she brought back. Same facts. One gets scrolled past, the other gets shared.
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