Can looking at something change what you see?

I wanted to put Canva Craft to test with an idea I've been sitting with lately: the Observer Effect.

It's a concept that got me thinking about the relationship between observation and reality, and how our understanding of what we see can get a little philosophical (and existential) very quickly:)

I gave Craft two different directions to interpret the same idea.

A: The Cosmic Observer takes a human perspective against the scale of the universe.

B: The Universe Looking Back turns the gaze itself into the subject, blurring the line between the observer and the observed.

I wanted to see how Craft would translate something this abstract into a poster and how differently it would approach the brief.

Which direction would you choose, A or B?

This is so cool!

The hardest part of this shot wasn’t the dress. It was the dust: it had to rise from her steps, not float around her. One shot from a 13-shot reel I directed for my studio, PIOM, everything moving left to right, cut in motion.

great idea