Ivo Sousa Martins
I help brands show up with purpose.
New to Contra
Ivo is ready for their next project!
CIDEEFF and IDEFF hosted a seminar with Prof. Dr. Fadi Shaheen on the topic
“Is the UTPR a 100 Percent Tax on a Deemed Distribution?” The event took
place on October 24 at the Faculty of Law, University of Lisbon, gathering academics, practitioners, and students for a timely discussion on international tax.
The topic, complex, technical, and highly specific, demanded a strategy that could make the seminar appealing and understandable to both a specialised and broader audience. The goal was to elevate visibility while maintaining academic credibility.
The result was the event’s full visual identity and digital communication strategy, shaping its branding, creating a bold yet academic design system, and managing social media content and promotion.
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On April 8th, the Provedoria de Justiça marked the 50th anniversary of the 25th of April with the launch of a commemorative book celebrating Portugal’s return to democracy. The event brought together prominent voices to reflect on five decades of legal and social transformation. I developed the full visual identity for the event and publication, combining design, strategy, and research to guide tone and message. From graphic design and printed materials to social media and film production, we captured the spirit of April —transforming it into a visual and emotional narrative shared both in the room and beyond.
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I partnered with Lightfoot to design four PPC landing pages supporting international campaigns, with a focus on the Singapore market. The goal was to translate Lightfoot’s bespoke travel approach into high-end, conversion-focused digital experiences that inspire while driving qualified enquiries.
The challenge was to design landing pages that:
· Position Lightfoot as a high-end specialist, not a mass operator
· Communicate deep destination expertise with simplicity · Balance inspiration with strong, clear conversion pathsAll within the fast, competitive context of PPC.
Here you can see the result for their Brand Page.
A PPC Landing Page that overviews their overall offers and feeling for the brand, and communication tone.
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The Portuguese Socialist Party launched the 2024 edition of Academia Socialista,
a program designed to train and connect the next generation of progressive leaders. It called for a strong visual identity that could match the ambition and energy of its mission.
The task was to create a bold and modern brand that could resonate with politically engaged youth while staying grounded in the party’s values. The identity needed to be adaptable across platforms. Digital, print, and video, without losing coherence or impact.
The result was a dynamic visual system built on strong typography, a sophisticated color palette, and clean, modern layouts, with branding, digital strategy, filmmaking, social media content, and graphic design.
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