CIDEEFF and IDEFF hosted a seminar with Prof. Dr. Fadi Shaheen on the topic 
“Is the UTPR a 100 Percent Tax on a Deemed Distribution?” The event took 
place on October 24 at the Faculty of Law, University of Lisbon, gathering academics, practitioners, and students for a timely discussion on international tax. The topic, complex, technical, and highly specific, demanded a strategy that could make the seminar appealing and understandable to both a specialised and broader audience. The goal was to elevate visibility while maintaining academic credibility. The result was the event’s full visual identity and digital communication strategy, shaping its branding, creating a bold yet academic design system, and managing social media content and promotion.