Lawrence .

Made a simple spec 10sec commercial for Noise watch

RELEVANCE — Brand Identity & Packaging Design

Case Study | AI-Assisted Design Process

👋 About Me & My Approach

I am a brand identity designer who uses AI as a core creative tool — not to replace design thinking, but to accelerate it. My process combines strategic human direction...

Most perfume ads sell beauty.

This one visualizes perception.

Instead of flowers, models, or cinematic landscapes, the fragrance is represented as a network of memories, emotions, and sensory signals. The central eye becomes the observer, while each surrounding world represents a...

The eye itself is the anchor of the whole piece. Eyes are one of the few images the human brain is hardwired to fixate on instantly, infants track eyes within days of birth, so opening on one guarantees attention before any concept lands. But this isn't just an eye, it's an eye...