Lawrence Singh's Work | ContraWork by Lawrence Singh
Lawrence Singh

Lawrence Singh

"AI Brand Commercial Creator"

Ready for work

Lawrence is ready for their next project!

Followed by Victor A, Sharyar K, and Mansi G
Every great product begins long before the final reveal. For this concept, I wanted to tell the story of a running shoe from the inside out—starting with the threads that form the engineered knit upper, building layer by layer through the cushioning and outsole, until every component comes together as one. Rather than showcasing the shoe immediately, the storyboard highlights the craftsmanship, technology, and precision behind its construction. A clean, minimal approach inspired by modern product films. #CreativeProcess #Storyboard #Footwear #IndustrialDesign #ProductAnimation #NewBalance #TechDesign #CGI #DesignConcept #VisualDevelopment
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Every great day starts with something pure. That's why we created Neutromo — a milk brand built on freshness, quality, and goodness in every sip. Check out our first ever animated commercial and let us know what you think! What if your brand could have a professional animated commercial without a big production cost? I used AI tools to bring Neutromo Milk to life with a full cartoon commercial — and I'm now open to helping other brands do the same. Here's why animated AI commercials work for brands: They grab attention instantly They perform great on social media They cost a fraction of traditional video production They can be made fast
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Every moment, quietly connected. This smartwatch ad tells the story of one complete day — from the first quiet moment in the morning to the final peaceful moment at night. The film focuses on simplicity, wellness, and everyday connection without using loud messaging or forced product selling. The watch becomes a silent companion throughout the day: helping her wake up, track her health, stay focused, manage stress, receive important updates, and end the day with a sense of completion. Each scene is soft, cinematic, and natural, showing how the smartwatch fits into real life without interrupting it. The visual style is premium and minimal, using warm morning light, calm bedroom moments, outdoor movement, and a peaceful night ending. The final scene, where she removes the watch, places it on charge, and goes to sleep, gives the ad a complete emotional circle: the day is finished, the user rests, and the watch prepares for tomorrow. The overall feeling of the ad is calm, modern, personal, and human — showing that technology can support life quietly, beautifully, and effortlessly.
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Link between the nature and the maths quite interesting Made this shot using veo 3
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