Developed a social campaign for the Hello Kitty x Frank Green collection, transforming functional products into collectible, culture-driven objects.
The concept leverages nostalgia and character appeal to position hydration as part of a playful, lifestyle-led identity.
Developed a brand storytelling piece for Seda, exploring hair as a symbol of identity, expression, and personal history.
The concept shifts the narrative from aesthetics to meaning, positioning hair care as an act of self-recognition and empowerment.
Developed a social-first campaign for Laneige in collaboration with Frank Green, blending skincare and lifestyle through a clean, aesthetic-driven visual approach.
The project focused on positioning hydration as part of a daily ritual, both functional and aspirational, while...
