Innovative Social-First Campaign for Laneige: Skincare Meets LifestyleInnovative Social-First Campaign for Laneige: Skincare Meets Lifestyle
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Developed a social-first campaign for Laneige in collaboration with Frank Green, blending skincare and lifestyle through a clean, aesthetic-driven visual approach. The project focused on positioning hydration as part of a daily ritual, both functional and aspirational, while maintaining strong brand consistency across all assets.
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