pro
Isabelle Dubois
Social strategist blending culture, trends & growth
New to Contra
Isabelle is ready for their next project!
Rhode Beauty: Mock Social Campaign
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NYX Professional Makeup: Social Strategy
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Creator Growth: 74K Followers & 13.5M Likes
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Creator Portfolio & Brand Identity
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A social media strategy analysis exploring how NYX Professional Makeup can increase cultural relevance and Gen Z audience engagement through influencer marketing, community driven content, and platform native storytelling. The project proposes a NYX x Manon campaign centered around ambassador partnerships, promotional campaigns, sponsored creative events, and socially engaging beauty content designed for TikTok and Instagram audiences.
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A creator focused social media strategy case study exploring audience growth through short form storytelling, platform native content, and audience engagement strategies on TikTok. This project highlights experience in trend integration, hook optimization, content positioning, audience retention, and creator driven digital storytelling while showcasing the development of a platform that grew to 74K+ followers and 13.5M+ likes.
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Developed a mock social media campaign for Rhode focused on Gen Z engagement, relatable storytelling, and lifestyle driven TikTok content. The strategy blended aesthetic product focused visuals with humorous and conversational short form concepts designed to increase audience connection, shareability, and brand relevance across TikTok.
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Designed a creator focused portfolio showcasing expertise in content strategy, audience growth, social media marketing, and short form storytelling. Included performance driven examples of viral TikTok content and brand aligned creative direction.
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