Rhode Beauty: Mock Social Campaign

Developed a mock social media campaign for Rhode focused on Gen Z engagement, relatable storytelling, and lifestyle-driven TikTok content. The strategy blended Rhode's clean-girl aesthetic with culturally relevant moments to create content that feels native to the platform.

The campaign concept centered on positioning Rhode as more than a skincare brand, framing it as a lifestyle and self-care ritual that fits naturally into the daily routines of its target audience. Content pillars included get-ready-with-me formats, "that girl" lifestyle content, product-in-context storytelling, and creator collaboration frameworks.

Key campaign elements included a TikTok-first content calendar with trending audio integration, a micro-influencer seeding strategy targeting beauty and lifestyle creators with 10K to 100K followers, UGC-driven community engagement tactics, and Instagram Reels cross-posting strategy optimized for each platform's algorithm.

The mock campaign demonstrates the ability to develop a full social media campaign from concept to execution plan, including content strategy, creator partnerships, platform optimization, and audience targeting for a Gen Z beauty brand.