Isabella Giraldo
Bilingual brand copywriter. Words that convert.
New to Contra
Isabella is ready for their next project!
Blog post · Cadence
Brief: reframe “I can't save” as a habits problem, not a willpower problem.
Rebrand · Video · Miga
De La Espiga a Miga
Brief: pull a neighborhood bakery out of the “quality and tradition” cliché.
El cambio
La Espiga — “pan fresco todos los días” → Miga
Posicionamiento
El pan no es un producto. Es una hora del día.
Tagline
Miga. Lo bueno se parte y se...
UNRAVEL — Payday Collection · Instagram caption
Copy out
Your wardrobe has been saying something about you for years. The only question is whether it's saying what you mean.
UNRAVEL isn't built for the scroll. No logos begging for attention, no trend with an expiry date — just...
Social · Founder post · Caucaf
No vendemos café barato.
Brief: a founder post that humanizes the brand and takes a stance.
Nos recomendaron bajar el precio para vender más.
Hicimos lo contrario: le subimos el pago al caficultor.
Un 40% por encima del mercado. Suena a mala idea de...
