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Rebrand · Video · Miga
De La Espiga a Miga
Brief: pull a neighborhood bakery out of the “quality and tradition” cliché.
El cambio
La Espiga — “pan fresco todos los días” → Miga
Posicionamiento
El pan no es un producto. Es una hora del día.
Tagline
Miga. Lo bueno se parte y se comparte.
Manifiesto
Antes decíamos “pan fresco todos los días”, como todos. Ahora decimos menos y olemos más. Miga no vende pan: vende las seis de la tarde, cuando alguien parte el mollete todavía tibio y le guarda el pedazo del centro a quien más quiere.
Voz aplicada:
Vitrina — “Salió del horno hace 12 minutos. Corre.”
Bolsa — “Guarda el pedazo del centro para alguien.”
Redes — “No horneamos con amor. Horneamos a las 4 a.m. para que tú no madrugues.”
Voiceover del video:
Hay panaderías que hablan de tradición.
Nosotros preferimos hablar de las seis de la tarde.
Del mendrugo que robas antes de servir.
Del pedazo del centro que le guardas a alguien.
El pan no es un producto. Es una hora del día.
Miga. Lo bueno se parte y se comparte.
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Hi everyone! I'm Yuri, and this is my project for the Flowstep Challenge by Contra!
I have many volunteer friends around the world working in places where disasters have struck, and people need help. I often hear from them that they use different tools in their work, but they still really lack full automation to connect coordination centers with individual volunteers. This request inspired me to do this project!
I took a tool one of these volunteer organizations already uses and built out the parts it's missing:
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And the agent messages provided for the challenge were enough for me to finish. I was only 1 short - to adjust an icon on the last screen (hope you won’t blame for that).
🔗 The result of my work in Flowstep: https://app.flowstep.ai/file?activeFileId=0c294720-d873-4ced-b99c-e6f20f818209
Thank you all so much for checking it out, and I'd be grateful for your feedback and comments!
#FlowstepChallenge # #Flowstep #Claude #ClaudeCode #Weavy #UX/UI #ProductDesign #Saas #Dashboard
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ORBIS was built around a simple belief: every brand needs direction.
In an ever-changing communication landscape, businesses need more than visual appeal—they need a clear position and a recognizable presence. ORBIS was created as a creative studio focused on shaping that direction, transforming strategy, communication, and design into meaningful and lasting brand experiences.
Its visual identity is inspired by the concept of an orbit: a continuous path toward a purpose. The primary symbol represents an open trajectory, expressing movement, growth, and the pursuit of new opportunities. Every typographic decision reinforces that concept; from the open symbol to the upward motion embedded in the letterforms, the identity subtly communicates progress while maintaining clarity and balance.
Rather than creating logos, ORBIS develops visual systems that can evolve alongside the brands they represent. Whether through branding, digital experiences, environmental graphics, or communication, every element becomes part of a unified strategy.
Because design isn't the destination.
Direction is.
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