irwan adhi sanjaya
Food & beverage branding designer | Packaging & Identity
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I rebranded Fish Point into a premium dining spot with a gold monogram and deep pine palette. A visual lift turning local tilapia into upscale mall cuisine.
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Eat Mie Up is a premium casual spicy noodle bar concept designed to redefine Jakarta's spicy noodle culture by seamlessly fusing comfort food cravings, streetwear aesthetics, and dynamic youth energy under the core ethos of "Turn Up The Noodles". Breaking away from aggressive industry clichés, the brand introduces a distinct blend of retro-futurism and vibrant pop art through a bold, chunky custom wordmark, an expressive bucket-hat mascot, a high-contrast palette of Electric Red and Cobalt Blue, and a clean geometric grid pattern. From flat-lay friendly takeout boxes engineered for organic social sharing to an immersive "Urban Spicy Playground" retail experience, Eat Mie Up elevates spicy noodles from a quick-bite commodity into a high-energy lifestyle brand that is as photogenic and culturally resonant as it is delicious.
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Nasi Gulai Siram Ruah Brand Concept
Nasi Gulai Siram Ruah is born from a simple yet bold vision: redefining the comfort of traditional Indonesian gulai into a fresh, casual, and playful modern culinary experience. Embracing a spirit of classic nostalgia seamlessly blended with contemporary lifestyle dynamics, the brand bridges authentic, spice-rich heritage recipes with a practical, aesthetic, and approachable dining journey tailored for the younger generation.
At the core of this concept lies the word "Ruah" (overflowing), a promise of uncompromising generosity, from tender, premium meat cuts to an abundant flood of rich, savory gravy poured directly over warm rice in every serving. The retro-modern visual identity, distinguished by deep chili red, warm turmeric yellow, and contrasting classic checkered patterns, does more than spark the appetite; it fosters an inviting, vibrant, and highly photogenic atmosphere. Nasi Gulai Siram Ruah is not just a place to eat, but a welcoming destination that celebrates the joy of authentic flavor in a fun, honest, and truly satisfying way.
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