Brand identity for Jade Evans — a mental coaching practice for entrepreneurs and creatives. The visual system is built around one core idea: the transition from mental noise to structural clarity, expressed through a gradient that moves from deep navy to cool silver-grey. Every touchpoint from embossed business cards to branded coffee cups carries this metaphor.
Lior - is a children's clothing brand (ages 0–12) rooted in the principles of minimalism and comfort.The graphic element above the letter "i" combines two profound meanings: a ray of light as a symbol of tranquility and a leaf shape representing a deep connection to nature.The brand philosophy, "Pureza que inspira, amor que viste" (Purity that inspires, love that clothes), is beautifully embodied through a soft color palette, ranging from light turquoise to natural earthy tones.