Visual Identity Guidelines for a Pilates Studio Alva
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Alva Pilates - Brand and Visual Identity 🤸🏻♂️
The main mistake that starting Movement and Wellness businesses make is generating social media content without any direction, which in the future creates chaos instead of a trustworthy face for the brand. And how do we fight chaos? Right, with strategy and consistency!This is exactly what this case is about. I am working on creating a visual identity for a Pilates Studio Brand, making sure to give it a fresh recognizable look, instead of following the overused beige standard.
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Thai Massage Salon – Visual Identity & Print/Digital Marketing
What do you do when the client already has a colorful banner, but your new designs need to match it?
You find a way to make everything work together without wasting what they already invested in. 💡
This summer, I had the opportunity to work with a Thai massage salon in Malinovo, Slovakia. This project truly inspired and challenged me, and here is why:
The main request from the client was clear: to create outdoor banners for the salon, but they needed to work well with a saturated dark green banner that the client had already printed. Replacing it wasn't an option.
The goal was to create a cohesive visual identity without letting the existing banner feel like a separate element.
So, by taking the main colors from the existing banner, color grading the images to match, and combining them with clean, structured typography, I managed to achieve the result you can see below.
Along with the banners, I also created a social media kit and a flyer design for the brand, all connected by one visual style.
This project reminded me that design is not always starting from a blank canvas, sometimes it means adapting to the frames, that your put in, and creating beauty in these frames. 🗝️
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NGO Social Media Content Design
Developed an organic, custom visual style and template system for a Bulgarian NGO through a set of 6 foundational social media posts. Designed to eliminate generic "AI slop," the project equipped the team with reusable visual frameworks and tailored AI prompts, enabling them to generate high-quality, on-brand graphics independently for future campaigns.
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