Alva Pilates - Brand and

Alva Pilates - Brand and Visual Identity 🤸🏻‍♂️ The main mistake that starting Movement and Wellness businesses make is generating social media content without any direction, which in the future creates chaos instead of a trustworthy face for the brand. And how do we fight chaos? Right, with strategy and consistency!This is exactly what this case is about. I am working on creating a visual identity for a Pilates Studio Brand, making sure to give it a fresh recognizable look, instead of following the overused beige standard.