A solo mixed-methods investigation into why users were leaving. Backend data analysis, surveys, and depth interviews surfaced a 59.6% churn rate and a median session count of 1. Findings were adopted by stakeholders and drove a full platform redesign.
Can behavioral patterns predict human decision making? I scraped 450+ Reddit posts, built an NLP pipeline with 85% predictive accuracy, and prototyped a bias awareness feature to surface unconscious patterns just to find out.
Mission-driven founders can't afford UX consultants. I built a fully automated pipeline that takes a website screenshot and a short survey, runs it through GPT-4, and emails a personalized audit report, in my own voice, within minutes. No human in the loop. Check it out on my...
