Unlocking User Retention: A Data-Driven Platform RedesignUnlocking User Retention: A Data-Driven Platform Redesign
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A solo mixed-methods investigation into why users were leaving. Backend data analysis, surveys, and depth interviews surfaced a 59.6% churn rate and a median session count of 1. Findings were adopted by stakeholders and drove a full platform redesign.
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The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started