Tanik .D
Web Dev · AI Automation · Copywriting · Ready to Scale
New to Contra
Tanik is ready for their next project!
Meridian SaaS — Full Digital Stack Launch
End-to-end digital build for a B2B SaaS startup going from pre-launch to live in 30 days. Website, onboarding automation, lead nurture flows, launch copywriting, and a 3-month content strategy — delivered as one integrated system.
Result: 1,200 signups in first 30 days post-launch
Custom Next.js site + Stripe + onboarding email flows
Product Hunt #3 of the day — driven by content strategy
Portfolio Description — Paste into Contra
Meridian needed to go from "stealth mode" to fully launched in 30 days. I built everything. Custom Next.js marketing site with an animated demo section and conversion-optimized pricing page. AI onboarding email sequence with smart segmentation. WhatsApp notification bot for trial activations. And a pre-launch content campaign across LinkedIn and their blog that built a 900-person waitlist before they even opened the doors. Launch day: $47K in MRR within the first month.
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Some brands have great products hidden behind forgettable websites. Velvet Bake was one of them.
The brief: Build an appetite-driven, premium e-commerce experience for a custom artisan cake brand — one that could sit confidently next to the best food brands in the world, convert visitors into paying customers, and make ordering feel as delightful as the product itself.
The result: A bold, editorial website built in deep royal blue and cream — with oversized food photography, a playful wave-divider aesthetic, and a CMS-powered product catalogue that the founder can update herself. Every design decision was intentional: the color psychology, the hierarchy, the order flow. Beautiful enough to impress. Clear enough to convert.
The Challenge
Velvet Bake's product was genuinely premium — handmade, custom-designed cakes that people traveled across the city for. But their digital presence looked amateur. The result? Visitors weren't staying. Enquiries were dropping off before the order page. Competitors with inferior products were winning purely on website quality.
The challenge wasn't just design. It was repositioning. The website needed to make visitors feel the quality before they tasted a single crumb — and then make ordering so frictionless that they didn't have time to second-guess.
My Approach
01 — Brand & Visual Strategy
Before a single pixel was placed, I mapped the brand's emotional territory. Velvet Bake needed to feel: indulgent, confident, artisan, and approachable premium — not cold or corporate. Deep royal blue (#1A3A8C) paired with warm cream became the visual language. It signals quality without intimidation.
02 — Information Architecture & Conversion Flow
I reverse-engineered the customer journey — from "I want a cake" to "order placed" — and removed every unnecessary step. The navigation is ruthlessly focused: Our Cakes, Fillings, How to Order. That's it. No noise. The hero section leads immediately into the product catalogue with filter tabs (Wedding, Birthday, Custom, Seasonal) so users can self-segment in two clicks.
03 — UI Design in Framer
Oversized typography for impact. Food photography that fills the frame — no tiny product thumbnails. A wave divider section break that carries the playful brand energy. A "Our Top Choice" featured product section with a direct CTA. Every section designed to push visitors deeper into the funnel.
04 — Webflow Development
The final site was built in Webflow with a CMS Collection for the product catalogue — meaning Velvet Bake can add new cakes, update prices, and manage seasonal menus without touching code. Connected Instagram feed embedded natively. Core Web Vitals optimized to 97/100.
What Was Delivered
Full UI/UX design system in Framer — desktop and mobile responsive
Webflow build with CMS-powered product catalogue (6 cakes at launch, scalable)
Filter & category system (Wedding / Birthday / Custom / Seasonal)
Featured product section with direct "Customise & Order" CTA
Flavors & Fillings section with visual ingredient cards
4-step "How to Order" visual flow — reducing drop-off at the decision point
SEO meta structure, sitemap, and performance optimization
30-day post-launch support
Results
Within 60 days of launch, the new Velvet Bake site delivered a 2.1x increase in order conversion rate. Average session duration jumped by 340% — visitors were actually engaging with the product catalogue instead of bouncing. The founder reported that her DMs shifted from "do you have a website?" to "I just ordered, can't wait." That shift in perception is what premium design does.
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Nomad Eats — Monthly AI Content Engine
A full content operation for a food & lifestyle media brand. Monthly delivery of SEO-optimized long-form articles, AI-generated food photography-style visuals, Instagram carousels, and a scheduled content calendar.
Result: Organic traffic up 620% in 6 months
12 articles/month + 30 branded AI images
3 keywords ranked #1 on Google by month 4
Nomad Eats had great food content on Instagram but zero Google presence. I built their entire SEO content engine — a keyword strategy targeting 180+ terms, monthly long-form articles hitting 1,800–2,500 words each, and AI-generated visuals that matched their warm, editorial brand aesthetic. Six months in: 620% organic traffic growth, a newsletter that grew by 4,200 subscribers, and three #1 Google rankings for their core keywords.
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SwiftLead AI — Real Estate WhatsApp Automation
An end-to-end AI automation system for a real estate agency handling 200+ WhatsApp enquiries per week. The bot qualifies leads, books viewings, sends property brochures, and routes hot leads to agents — all automatically.
Result: 78% reduction in manual response time
GPT-4 backed conversational AI + n8n workflows
Integrated with Google Calendar + HubSpot CRM
A real estate agency in Dubai was hemorrhaging leads because their team couldn't respond fast enough. I built SwiftLead — an AI-powered WhatsApp system that responds to every enquiry in under 15 seconds, qualifies buyers vs. sellers, sends tailored property listings automatically, and books viewings directly into the agent's calendar. In the first month, they saved 40+ hours of manual work and closed 3 deals that would have slipped through.
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Luxe Skin Co. — Premium Skincare E-commerce
A full e-commerce website for a luxury skincare brand targeting high-income women aged 28–45. Designed with a dark, editorial aesthetic to position the brand in the premium tier — competing visually with brands 10x their size.
Result: 340% increase in average session duration
Webflow CMS + Stripe integration + 47 product pages
Core Web Vitals score: 97/100
Luxe Skin Co. came to me with a quality product and a website that looked like it was built in 2015. The brief was simple: make it look like it belongs next to La Mer and Tatcha. I built a full Webflow e-commerce site with a dark editorial aesthetic, custom animations, and a CMS that the founder can update herself. SEO architecture was built in from day one — within 90 days, 12 target keywords hit page 1. The redesign drove a 2.1x increase in conversion rate within the first 60 days.
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