For an architecture studio, I didn't want the hero to feel like a typical “headline + image + button” layout.
The architecture itself should do most of the talking.
I built the hero around three things: a cinematic architectural image to establish emotion, oversized editorial...
A small Framer CMS feature that can make your projects much cleaner.
If you're building a Framer website with repeating content, you might have run into this problem:
Title 1
Description 1
Title 2
Description 2
Title 3
Description 3
It works.
But it gets messy quickly.
Framer's...
A wellness website can look calm and still be confusing.
For Pure Zen Living, the challenge wasn’t simply creating a beautiful yoga website. The brand offered yoga classes, coaching, programmes, discovery calls, and wellness products, all with different customer journeys.
So I...
Most local service websites make visitors work too hard to get in touch.
For Jason Lauer Electrical, I wanted the opposite.
The goal was to create a website where a potential customer could quickly understand what the business does, trust the company, find the service they need,...
Aurelia: Selected Work
Once the hero establishes the studio, the next challenge is letting the work speak for itself.
Instead of using a conventional project grid, I treated each project like an editorial spread, giving the imagery room to breathe while using material, location,...
