A hero section is more than just the first thing users see. It’s where a product introduces itself, communicates its value, and sets the direction for the experience.
Here, I explored two approaches: Option A puts the product and visual asset at the forefront, creating a more...
Every screen, every interaction, every micro-decision serves the user first. This one was about stripping complexity down to something that feels effortless (the kind of "simple" that takes the most iterations to get right).
Redesigned Cowrywise's savings flow to serve goal-first users, the ones who know what they want, not what it costs them weekly to get there. Left: existing flow. Right: new goal + deadline mode that calculates the rest for you.