Zensei Studio
Graphic Designer
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A logo is never “just a logo.”
You see one symbol.
A designer sees dozens of ideas, decisions, failures, and possibilities behind it.
For this SORA logo, the final mark looks simple — but getting to “simple” wasn’t simple.
I explored questions like:
→ How can movement be...
A Modern logo and visual identity concept designed for SWID, a sports footwear brand focused on speed, performance, and confidence. The custom wordmark combines A modynamic motion lines with a clean, bold typography system, while the tread-inspired detail inside the D subtly...
