Hriday Tomer's Work | ContraWork by Hriday Tomer
Hriday Tomer

Hriday Tomer

Creative designer crafting bold visuals and experiences.

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Delhi, India

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Delhi, India

BSG — Built for Something Greater I wanted to create a streetwear brand that felt more like an identity than just clothing, built around ambition, individuality, and the mindset of always becoming something greater. I took inspiration from experimental streetwear campaigns, dark editorial photography, and brutalist design to create a visual identity that feels bold, raw, and cinematic. For the opening section, I wanted something more memorable than a typical hero banner, so I built the concept around a fractured screen that reveals the model and introduces the world of BSG. The Scrolling Animation: I made scrolling part of the experience itself. As the user scrolls, the crack becomes the focal point, creating a sense of movement and pulling the viewer deeper into the brand's world. I carried the same direction throughout the website with bold typography, dramatic imagery, and an editorial layout, keeping the experience immersive without losing the focus on the clothing. The goal was to make BSG feel like a real, distinctive streetwear label rather than another generic online store — a digital experience built around the idea of being Built for Something Greater.
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Cover image for SPEAKER — A Study in
SPEAKER — A Study in Quiet Luxury I wanted to explore a different side of speaker branding, moving away from the usual loud, tech-heavy look and creating something calm, refined, and timeless. Inspired by minimalist editorial identities like MORROW, I developed a visual direction built around warm cream tones, subtle champagne-gold accents, elegant typography, and sculptural speaker forms. The SP monogram connects the identity to the product itself, while the packaging and material details bring the entire concept together. My goal was to make a speaker brand feel less like consumer electronics and more like a considered piece of luxury design. Designed to be heard. Created to be felt.
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I made Montegraz a fictional brand logo. I made this first on paper when I was just free and thought of getting a pen and paper and do anything that crossed my mind and it was montegraz , but I just can't think of where should I use this name and logo If anyone has any idea then please share it with me because I actually can't think of any 😅
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MUSE — Private Beauty Studio MUSE is a digital booking experience designed for a private beauty studio in New Delhi. The problem is simple: booking an appointment can involve too much back-and-forth. Clients may not know which service to choose, available times can be unclear, and changing an existing appointment often means starting the process again. MUSE solves this with a guided booking flow that helps clients choose the right service, combine multiple services, find a suitable available time, and confirm their appointment in one place. The experience also includes MUSE Concierge, which lets clients describe what they need in natural language and receive a suitable service recommendation. After booking, clients can manage the same appointment conversationally. For example, they can ask MUSE to move their appointment to the next closest available Saturday without entering all their information again. On the business side, Studio Desk keeps appointments, client notes, services, and schedule changes organized in one place. The goal was to make booking faster for the client and reduce repetitive scheduling work for the studio.
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