Question 1

What are the key skills to look for in an SEO specialist when hiring on Contra?

Accepted Answer

When hiring an SEO specialist, look for someone with experience in keyword research, on-page and off-page optimization, and analytics. They should understand Google algorithms and have a proven track record of improving search rankings. It's also good if they know content management systems like WordPress.

Question 2

How can I determine if the SEO specialist understands local SEO for Catalonia?

Accepted Answer

Ask the specialist about their experience with local SEO strategies specific to Catalonia. They should know how to target local keywords and optimize for regional search engines. Additionally, they should have experience with local business listings and understand cultural nuances that influence online searches in Catalonia.

Question 3

What types of deliverables should I expect from an SEO specialist?

Accepted Answer

You should expect clear deliverables like a detailed SEO audit, a list of targeted keywords, and a content optimization plan. They might also provide monthly progress reports and recommendations for improving your site's search engine performance. Good communication is key to understanding all deliverables and timelines.

Question 4

How can I ensure the SEO specialist stays aligned with my project goals?

Accepted Answer

Set clear goals at the start and keep regular communication to ensure alignment. Regular check-ins can help track progress and make adjustments if needed. Use project management tools provided by Contra to stay updated on their progress and to easily share feedback.

Question 5

What SEO tools should the specialist be familiar with?

Accepted Answer

An SEO specialist should be familiar with tools like Google Analytics, Google Search Console, and keyword research tools like SEMrush. They should also know backlink analysis tools and have experience with SEO plugins for CMS platforms. These tools help in efficient tracking and measuring of SEO success.

Question 6

Can the SEO specialist help with multilingual SEO specific to Catalonia?

Accepted Answer

Yes, a specialist with experience in multilingual SEO can help. They should know how to optimize content in multiple languages, including Catalan. This involves keyword research in different languages and understanding how search trends vary across languages in Catalonia.

Question 7

What strategies does an SEO specialist use for link building?

Accepted Answer

A specialist might use strategies like guest blogging, partnerships with other sites, and creating shareable content to get backlinks. They should know how to evaluate the quality of potential backlinks. The aim is to build a strong, natural link profile that improves search engine rankings.

Question 8

How can I track the success of the SEO work done?

Accepted Answer

You can track success through metrics like search engine rankings, organic traffic growth, and user engagement. The specialist should provide regular reports with these metrics. It's important to know if these numbers align with your business goals.

Question 9

How does an SEO specialist tailor strategies for an eCommerce site?

Accepted Answer

For eCommerce sites, the specialist should focus on product page optimization, improving site speed, and enhancing mobile experience. They should also ensure effective use of schema markup and implement strategies to reduce cart abandonment. Tailored strategies help in driving more traffic and increasing conversions.

Question 10

What should I know about SEO for tourism businesses in Catalonia?

Accepted Answer

SEO for tourism businesses in Catalonia should target both local and international travelers. The specialist should optimize for keywords related to popular attractions, experiences, and local culture. It helps if they have experience with travel and hospitality SEO to attract more visitors online.

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