How do I define the marketing goals for my project?
Before hiring a freelance marketing strategist, write down what you want to achieve. Think about your business goals and how marketing can help. Be clear about whether you want more customers or better brand awareness. This will help find a strategist who knows how to reach your goals.
What should I include in my project brief for the marketing strategist?
Write a simple and clear project brief. Tell the marketing strategist about your business, your goals, and who your customers are. Include any ideas about how you want to market, like social media or ads. A good brief helps the strategist know exactly what you need.
How do I assess the skills and experience of a potential hire?
Check the freelancer’s profile for past projects similar to yours. Look for recommendations or reviews from other clients. Their experience should match the marketing needs of your business. Ask for examples of their work to better understand their skills.
What should I look for in the past work of a marketing strategist?
Find projects where they achieved similar goals as yours. Look for work that helped brands grow or become well-known. Past work should show their creativity and ability to solve problems. This helps ensure they can plan a strategy that fits your needs.
How can I make sure the project deliverables are clear?
List specific tasks you expect from the marketing strategist. Talk to them about these deliverables and agree on what success looks like. Make sure they understand your timeline and budget. Clear deliverables help avoid confusion later on.
Why is it important to agree on a timeline before starting?
Agreeing on a timeline helps you and the strategist organize the work. It keeps the project on track and helps avoid delays. Decide when you want to start and end the project. This helps the freelancer plan and make sure they can meet your deadlines.
How do I use Contra’s tools to manage my project?
Use Contra’s tools to keep track of the freelancer’s tasks and deliverables. Communicate through the platform to keep everything in one place. Use the payment tools to pay for work completed. These tools help you manage everything easily and efficiently.
What should I do if the project scope changes?
If the project scope changes, talk with your marketing strategist right away. Explain what’s different and listen to their advice. You might need to adjust the timeline or deliverables. Clear communication helps keep the project heading in the right direction.
How do I measure the success of the marketing strategy?
Decide on metrics that show how well the marketing strategy is working. These could be more sales, new customers, or brand awareness. Track these metrics during the project to see if goals are met. This helps you understand the impact of the strategy.
Who is Contra for?
Contra is designed for both freelancers (referred to as "independents") and clients. Freelancers can showcase their work, connect with clients, and manage projects commission-free. Clients can discover and hire top freelance talent for their projects.
What is the vision of Contra?
Contra aims to revolutionize the world of work by providing an all-in-one platform that empowers freelancers and clients to connect and collaborate seamlessly, eliminating traditional barriers and commission fees.
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